Customized Business Promotional Items: How To Customize, What To Give, And When

Customized Business Promotional Items: How To Customize, What To Give, And When
Customized Business Promotional Items: How To Customize, What To Give, And When

Customized Business Promotional Items: How To Customize, What To Give, And When

Giving branded corporate promotional gifts is a great way to increase brand awareness, boost employee morale, and make customers feel appreciated, along with many other branding benefits.

If this is new to you and you’re wondering where to start, this short guide can help.

General Best Practices with Corporate Gifting

Best Practices with Corporate Gifting

  • Know your audience and give them something useful. Opting for cheap promotional items from unknown brands might save money, but they’re often discarded rather than used.
  • Keep your gifts relevant. For example, if you’re part of an outdoor company, consider giving branded items from well-known brands like Carhartt or Patagonia. If your clients are golf enthusiasts, personalize popular Titleist golf balls. For a tech company, think about giving out customized Skullcandy headphones, power banks, or Popsockets for phones.
  • Be generous. Whether it’s a customer, a lead at a trade show, or an employee, you want the recipient to feel that you’ve thoughtfully chosen the gift.


The Best Customizations to Make

The Best Customizations to Make

When thinking about customized business promotional items for gifts, there are several ways to personalize them.

The most important methods are customizing the gift for the individual and customizing the physical item itself.

For the item, we provide various customization services like full-color printing, debossing, laser engraving, and embroidery, depending on the product material.

Imprinting with a company logo is a popular way to personalize a corporate gift for any recipient, but we can customize our products with any artwork you choose. Just send us your design, and we’ll handle everything from there—you’ll have the final say before we start production.

What Customized Business Items Make Good Gifts?

Customized business promotional items can make great gifts, but it depends on who you’re giving them to and your goal with the gift.

    • Custom apparel makes excellent gifts, especially if you choose high-quality, well-known brands. By giving items like Nike or Gildan t-shirts, Carhartt jackets, or Eddie Bauer pullovers, the recipient essentially promotes your brand every time they wear them. We can also customize footwear from brands like Converse, Allbirds, or Vans. For someone interested in fitness, consider a customized item from Under Armour as a thoughtful gift.Custom apparel


    • Customized water bottles and travel mugs from brands like Hydro Flask and Stanley are thoughtful gifts that almost anyone can use at any time of year.Customized water bottles


    • Branded bags from brands like JanSport are also practical gifts because they’re useful to almost everyone. The general appeal is their lack of specialization.Branded bags


    • Tech gifts are also very thoughtful. Consider customizing items from brands like JBL, Apple, Skullcandy, or Bose, which are great for special occasions like birthdays or holidays. You can see our full collection of tech gifts through our website.Tech gifts - Business Promotional Items


    • For pet owners, gifts like custom dog bowls, toys, and leashes can be very thoughtful. These are great for more personal occasions like birthdays or recognizing employee achievements, rather than for trade shows or large corporate events.For pet owners, gifts like custom dog bowls, toys, and leashes can be very thoughtful


    • Who doesn’t enjoy treats like food, wine, and spirits? We make it easy to give a completely personalized gift, whether it’s fine wine, gourmet food, coffee, tea, or candy for those with a sweet tooth. You can shop our collection through the link provided.enjoy treats like food, wine, and spirits?


  • Another great option for employee recognition is to create a set of gifts that can be given together.create a set of gifts that can be given together - Business Promotional Items


How and When to Use Customized Business Items

The calendar is full of chances to show appreciation for business partners, customers, and employees, even without customized gifts. Here are some key occasions worth noting:

  • Employee birthdays
  • Major holidays throughout the year, such as Christmas, Thanksgiving, Easter, Labor Day, Veterans’ Day, and Halloween
  • Recognizing other significant dates in an employee’s life, like the birth of a child or an anniversary
  • Celebrating promotions and other major individual achievements
  • Thanking customers for their ongoing business
  • Increasing brand visibility at trade shows and conventions with custom promotional products
  • Showing gratitude to service providers and business partners, like facilities managers and receptionists
  • Expressing thanks to suppliers for their services to your business



At Optamark, we simplify the process of giving customized business promotional items as gifts. Here’s how we make it easier for you ,These are just a few ways Optamark makes it easy to give customized business items as gifts. If you need help choosing the right gifts or have any questions about the brands we offer and how we can customize them, please feel free to contact us.

We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.

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