Explore 10 Smart Ways to Make the Most of Custom Promotional Products

Explore 10 Smart Ways to Make the Most of Custom Promotional Products
Explore 10 Smart Ways to Make the Most of Custom Promotional Products

Explore 10 Smart Ways to Make the Most of Custom Promotional Products

You’ve done the hard work of researching, finding, ordering, and buying your products, and now they’re ready to go. But simply having your products isn’t enough. You need to think about the best ways to get them out there.

It’s crucial to connect with your target audience effectively so you can leave a lasting impression. Otherwise, all your efforts will be wasted.

With our 10 tips for using custom promotional products effectively, you can avoid wasting time on ineffective strategies. Don’t just give away items for free without seeing any lasting benefits. Follow our expert advice and elevate your promotional product distribution game today!

1) Set goals for your promotional products

Set goals for your promotional products

Before you dive into ordering branded items, it’s important to have clear goals in mind. Your goals will shape the types of products you choose.

Here are some goals to think about when considering promotional items:

  • How will people use these products?
  • Are you aiming to boost brand awareness?
  • Do you want to attract more applicants for job openings?
  • Is your goal to generate leads?
  • Do you aim to enhance customer relations and retention?
  • Are you focused on improving employee satisfaction?
  • Do you want to foster a positive company culture?
  • Are you running a specific campaign?
  • Are you announcing a product launch?


By defining your goals upfront, you can ensure that the promotional items you choose align with your objectives and help you achieve success.

2) Think about your target audience

Think about your target audience

When you’re ordering products, it’s important to consider how they’ll be received by the people who get them. For instance, while a cute branded stuffed animal keychain might seem like a great idea, it might not be the best choice if your audience is mainly bikers.

The promotional products you offer should fit well with your industry, services, and products. For example, dentists give out toothbrushes or tooth-shaped products because they make sense and they work. Just imagine a dentist handing out chocolate bars instead!

3) Get your message across

Get your message across

When creating your promotional materials, aim for a balance between being catchy and relatable. You want your message to stick in people’s minds while also resonating with them.

Consider these points:

  • Do I want to include just my logo or add a catchy slogan?
  • Should I include my business address?
  • Is a catchy design more effective?


Choosing the right approach is crucial, as this might be the first and only interaction some people have with your business.

Your promotional products should showcase your services and reflect your company’s culture and personality. Take your time to think it over and maybe do some research beforehand.

4) Focus on brand visibility

Focus on brand visibility

You might assume that these products are only suitable for events or as corporate gifts. However, you can also use them to boost your brand visibility. Think about teaming up with sports teams or sponsoring local events to get more exposure and attention.

Just like you would customize your products for a fair, event, conference, or gift, make sure they match the occasion. For sports events, consider items like water bottles or apparel. For community events, tote bags or candy could be a fun way to spread the word about your involvement.

5) Customize products for the occasion

Customize products for the occasion

Before giving out a product, it’s important to understand the situation. For instance, if you’re planning to give employees gifts, it might be better to skip putting the company logo or name on the product. Instead, think about printing the names of your employees. This works well for celebrating work anniversaries or welcoming new team members aboard.

6) Make Your Items Memorable

Make Your Items Memorable

The better your audience likes your products, the more likely they are to hang onto them. So, when picking items for your audience, go for something practical that ties into your brand and wows them.

The most popular promotional items are either really practical or so unique that they leave a lasting impression on people’s minds.

7) Take advantage of social media

Take advantage of social media

Creating lasting impressions isn’t just about the product itself—it’s also about getting people to share them on social media. Pick products for career fairs or trade shows that people will want to post about on LinkedIn or Instagram. This helps showcase your company culture and makes others interested in joining too.

8) Make personal connections

Make personal connections

We’ve talked about the importance of the products themselves, creating wow factors, and linking them to your corporate identity. But it’s not just about the products—it’s also about how you hand them out.

At trade shows, it’s pretty straightforward. Think about making small swag bags for conferences and events to give out to people who visit your booth. If you’re at a booth, consider organizing games or interactions to get people excited. These small but meaningful personal connections can make a difference.

9) Create a sense of belonging

Create a sense of belonging

If you’re thinking about boosting your branding, consider giving out corporate swag like branded clothing. This can help create a unique and vibrant company culture through apparel.

Think about how famous bands, artists, TV shows, and movies make merch for their fans. You can do the same for your employees. This kind of employer branding is genuine and makes an impact. Choose products that your employees will love and that align with your company’s message.

10) Analyze your results & effects

Analyze your results & effects

Do custom promotional products actually work? Yes, they do! But now it’s time to figure out just how well.

After your event, it’s crucial to take a close look at how your campaign went based on the goals and results you set. It might take a while to see the full effects, especially when it comes to things like sales leads, new and returning customers, and job applicants. The timing depends on what you aimed for initially.

Hopefully, your efforts were a hit! But if not, don’t worry—it’s all a learning experience for next time. Without analyzing your results, you can’t know how much of an impact you made overall.

Why Promotional Products Work & Going Forward

Now that you’ve uncovered the top 10 ways to make the most of promotional products, it’s time to apply this knowledge to your next campaign. At Optamark Graphics, we’re here to help you leave a lasting impression on your audience. With our expertise, you can effectively integrate promotional products into your branding and marketing strategies.

Promotional products remain an invaluable tool for increasing brand visibility and engagement. Let us assist you in selecting the perfect promotional products for your business needs. Discover our recommendations below and elevate your marketing efforts with Optamark Graphics.

We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.

Leave a Reply

Your email address will not be published. Required fields are marked *