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Leadership

Tarang Gosalia
Tarang Gosalia
CEO

Tarang oversees the company’s growth strategy and is focused on his dedication, devotion, and orientation to provide Optamark franchisees a superior service. Over the last 12 years, he has consistently enhaced the business from improving product inefficencies to faster estimating times, thus paving the road to increased profits in the print, promotional products, and packaging industry.

Solomon Choi
Solomon Choi
Franchise Advisor

Solomon Choi is the success story behind 16 Handles. With over 30+locations Nationwide and a bootstrapped business, Solomon has an expertise in the franchising segment that he will instill in the Optamark Culture. Being in a league of very few success stories in the Food and Beverage space, Solomon will provide vital guidance, mentorship and wisdom to Optamark’s continued growth and expansion.

Krupal Puchhadiya
Krupal Puchhadiya
CFO

Krupal joined Optamark in 2015 as Chief Financial Officer and is responsible for the company’s Finance, Administration, and Growth Departments. He is a Certified Public Accountant with a multitude of management experiences and he brings his expertise towards improving processes and operational efficiencies. Over the years, he has earned a reputation as a leader who works closely with franchise management, owners and employees in order to grow business through collaboration and spread the passion for success.

Peter Edwards
Peter Edwards
CRO

Peter lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. He monitors how all the pieces in a customer acquisition funnel are working together toward the overall goal of growing a company. As a result, he’s in a better position to make strategic adjustments to sales, marketing, and retention processes.

Adam Yalango
Adam Yalango
COO

Adam is the former Founder of Keepsake Box USA. With over 15+years of experience in the printing industry, Adam oversees optimizing sources for the Optamark Wholesale Business (SFA Promos) along with being an integral resource for the day to day needs of the franchisees.

Krunal Shah
Krunal Shah
Director of Marketing

Krunal oversees marketing and strategy at Optamark. As a franchisee himself, he aims to provide strategy and implementation to support the digital marketing functions of Optamark through outreach, creative, copyrighting, and design. Krunal brings agency and marketing experience through his experience in the healthcare vertical.

Lisa Nelthropp
Lisa Nelthropp
Director US Operations

Lisa has developed a vast knowledge of print and marketing products and services, with more than 20 years of experience managing the operations of our Stamford, CT production facility. Her primary responsibility includes leading and managing our project management, design and production teams in order to ensure timely and accurate delivery of all projects. Lisa earned an MBA in Finance from the University of Connecticut in 2011.