Every company, big or small, can benefit from having its company shirts. They bring a lot of advantages, like making your business look more legit, professional, and recognizable. If you do it right, they can even add some style points. Employees get to look more put-together, feel like part of a team, and, let’s not forget, get a free shirt!
But what makes a company shirt great, and where can things go wrong? If you’re thinking about getting custom company shirts, this post has all the information and design advice you need. Here are six tips to make sure you create company shirts that you’ll be proud to wear and show off:
1. Select a garment that fits your needs
Your first big decision when it comes to company shirts is super important. These are the shirts that you and your team will proudly wear to represent your business. If they’re uniforms, you’ll be wearing them every day at work.
So, what should you look for in the perfect shirt? Well, it’s like finding a shirt that hits three goals: it should be suitable for the job, comfortable to wear, and look great on you.
When it comes to company shirts, there are mainly three types to choose from: T-shirts, polos, and button-up/dress shirts. And there are lots of options, including different types of fabrics, which can make the decision seem a bit overwhelming. But don’t worry, you can make it simpler by asking yourself some important questions. The answers will help you figure out which type of shirt is the best fit for your needs:
Here are the questions to ask:
What are these shirts for? (Are they uniforms, promotional items, for casual wear, gifts, etc.?)
Who’s going to wear them? (Executives, managers, workers, etc.)
How often will they be worn? (Every day, for a single event, special occasions, etc.)
In what conditions will they be worn? (Will people wear them outdoors in hot weather, or will they mostly be indoors with temperature control?)
What’s your budget per shirt? (Can you afford premium quality shirts, or do you need to keep costs lower?)
2. Pick the best colors for the job
Choosing the right color for your company shirts is a big deal, even though some folks might not realize it. From a marketing point of view, there’s a whole area of study about how colors can affect how people behave as consumers. But don’t feel like you have to make drastic changes to your brand colors, especially if they’re already well-known and loved.
There are also some simpler reasons why you might pick certain colors for your company shirts.
When you’re picking colors for your company shirts, think of it as your first color decision, just as important as choosing the ink colors. Keep in mind that some brands might have limited color options. Many shirts come in standard colors, while others might have only a few choices or have a heathered look. If you’re looking for a wide range of color options, our top products usually come in a bunch of different shades. You can check each product’s page to see what colors are available.
Now, here’s a handy tip: when you’re deciding on the color of the shirt, also think about the ink colors you’ll be using for your logo or design. This way, you can plan your color scheme ahead of time and consider how the colors will contrast or match. When in doubt, it’s often a good idea to go with darker colors, especially if the shirts will be used as workwear. Dark fabrics tend to hide stains and dirt quite well.
Here’s a bonus point – most people tend to look better in darker, more muted colors. That’s why it’s a smart move to avoid super bright and bold colors for the shirt itself.
Think about it like choosing a suit color for men. Not everyone looks great in a bright red or orange suit, but almost everyone looks sharp in a classic navy blue one. So, for example, if your company’s colors are red, orange, and brown, you might want to make the shirt color brown (the darkest and most subtle shade) and use red and orange for your logo. That way, you’ll have a classy and professional look.
How about adding some different shades of a single color to your design? You can do that, and it’s called using halftones. It means turning different shades of gray into little dots of various sizes. These dots are so small that our eyes see them as different tones.
You’ve probably seen halftones before if you’ve ever looked closely at a comic book through a magnifying glass. The cool thing about them is that they take on a lighter version of the shirt color they’re printed on.
Here’s an example: if you print halftones of white ink on a navy shirt, you’ll get lighter shades that look kind of grayish-blue. If you have forest green shirts in your order, the lighter shade will turn into a sort of olive color. And if you’re printing on brown shirts, the lighter tones will look tan or beige.
Adding halftones to your design is pretty easy on our end, and it doesn’t cost anything extra. Plus, it gives your design some extra depth, definition, and contrast. So, why not give it a try?
3. Print your logo in the right locations
When it comes to picking where to put your design on your company shirts, there’s a reason why some places are considered the standard. We’ve talked about the top 8 print locations in a previous post, and it’s a good idea to know these before you decide to try something different.
Now, let’s talk about the usual spots where you’d put your company logo:
Left Chest and Full Back: For many businesses, the standard is to have your logo on the left chest and the full back of the shirt. The back of a custom t-shirt is often a better spot for advertising because more people see it.
Embroidered Left Chest Logo: If you’re looking for a classy and professional touch, especially for roles like executives, sales reps, servers, and more, go for an embroidered logo on the left chest. This works especially well on collar dress shirts, structured work shirts, and polos. It might cost a bit more than regular printing, but it’s still affordable and looks incredibly polished.
Embroidered Names on the Right Chest: To make your company shirts even more personalized, you can also have your employees’ names embroidered on the right chest. This adds a nice personal touch and helps customers get to know your team better by knowing their names. Being on a first-name basis can help build rapport with customers and might even lead to better reviews.
So, when you’re deciding where to put your company logo or names on your shirts, these are some tried-and-true options to consider.
4. Choose a message that works
Let’s break down T-shirt design into something simple: it’s like sending a message. As a business, it’s super important to know exactly what message you want to send. And it’s not just about sending a message; it’s about sending it clearly and confidently.
A strong message does a couple of important things. First, it builds trust with your audience. It also gives them some extra info. But here’s the key: you want to give the person reading your message a clear instruction, kind of like a “what to do next” note.
So, what’s this “what to do next” thing? Well, it’s called a call-to-action, or CTA for short. Marketers use it all the time. It’s like giving people a nudge to take a step closer to doing business with you. You’d be surprised, but people like it when you tell them what to do. You’ve probably heard these all over the place, from TV ads to magazines to bus ads:
“Give us a call now! Start saving today! Take back control of your life!”
And they can even tell you what not to do, like “Don’t wait! Don’t settle for less! Stop wasting money on products that don’t deliver!”
So, when you’re designing your T-shirt, think of it as sending a message with a clear and friendly nudge to get folks moving in the right direction.
5. Create an appealing design
Now, let’s dive into the big picture – the overall design. You might be thinking, “Wait, we’re only getting to the design now?”
Up to this point, we’ve been focused on getting the basics right for your order, making sure everything’s set up just the way you want it. But what if the customer decides they want to give the whole thing a fresh look? Do they need a design makeover, or is it time for a brand-new style?
Here’s the deal: Even if a company has been using the same design or logo since day one, it’s still a good idea to shake things up now and then. Sometimes, even well-established brands decide to give their image a total makeover, and it can work wonders for them. Change can be a good thing!
6. Place your order thoughtfully
Here’s the last tip, and it’s all about getting your order just right. This can be a bit tricky, and it’s easy to make mistakes. That’s why I’ve written a whole post about breaking downsizes for group orders. But for now, let me give you a quick version of how this applies specifically to company shirts. Stick to these simple rules, and you’ll steer clear of mistakes.
Get Everyone’s Sizes: It might sound simple, but it’s not always as easy as it sounds. I recommend using a spreadsheet to keep everything organized, and it helps to have one person in charge of collecting all the size info.
Dealing with Uncertain Sizes: Some folks might not be sure about their size. In that case, have them check the sizing chart on each product page. We’ve got a handy visual sizing guide there with real people (who work here!) showing you what the sizes look like.
Measure if Needed: If an employee is still unsure, you can take an extra step (after a bit of friendly teasing, of course) and have them measure a shirt they already own that fits them well. Then, they can compare those measurements with the ones provided for the new shirts on the same page.
Slim Fit Alert: If you’re going for slim-fit shirts, make sure people know. Some folks like the more snug fit, while others don’t. It depends on body type and personal preference. For some, it’s more flattering, but for others, it can feel too tight. So, let people know about the fit style so they can choose accordingly.
You might think this is just a sneaky way to get you to buy more shirts, but trust us, it’s a smart move. It’s better to have a few extra shirts on hand than to find yourself short when you need them. Those extra shirts can be a lifesaver when an employee loses one, stains it, or accidentally damages it.
So, those are our top six tips for getting your custom company shirts just right. Ready to order yours? Once you’ve got those fantastic new shirts printed, don’t forget to reach out a optamark graphics.com. We’d love to see how they turned out!