How to Improve Company Culture

How to Improve Company Culture
How to Improve Company Culture

How to Improve Company Culture

Company culture has recently emerged as a significant topic within corporate discussions. It is frequently cited as a key factor driving companies’ efforts to encourage employees to return to the office. Yet, understanding and appreciating the complexity and importance of company culture is not straightforward.

What is company culture?

Company culture makes a company appealing and keeps good employees around. It helps create a positive atmosphere for both employees and customers, and it supports growth. It’s tricky to explain and even harder to nail down, so the idea of bringing employees back to the office just for the ‘company culture’ needs to hold up better. People find it hard to understand this reasoning.

Why is good company culture so important?

In August 2020, the New York Times reported that a record 4.3 million people quit their jobs, the highest number in 20 years of government records. Now more than ever, it’s important to create a work environment where employees want to stay. This calculator can show you how much employee turnover is costing your company every year.

Even though ‘company culture’ can be a bit hard to figure out, successful businesses share some common practices that contribute to a positive culture. Here are a few tips to help make your company’s culture stronger and create a better workplace for everyone.

7 Tips for Improving Company Culture


FOSTER TRANSPARENCY - corporate gifts

Trust is really important for a healthy company culture. If people start doubting the management or leaders, it can cause hard feelings, and frustration, and might lead to people leaving the company.

Being open with your team builds trust. In the past, bosses often kept a lot of information secret, only telling employees things they thought they needed to know. While there might be reasons for doing this, many employees don’t like being left out of the loop, especially on big changes or decisions that could affect them later.

Instead of wondering if you need to tell everyone something, think about whether you need to keep it secret. Also, consider how you’d feel if you were kept in the dark about something important to you and your team.



At Optamark Graphics, we believe in the power of welcome corporate gifts for new employees. These gifts are our way of saying thanks and getting excited about having them on board. They help us connect with new hires right from the start.

So, whenever we bring someone new into the team, we give them a welcome kit. It’s packed with special items that show off who we are and what we stand for. Imagine if we talked up the importance of giving gifts in the corporate world but then didn’t give anything to our team members?

Walking the talk builds trust and loyalty. It shows our employees that we mean what we say. It makes them proud to be part of our company, seeing their job as more than just a paycheck but something to be enthusiastic about.



When employees feel like their ideas matter, they feel more valued and supported. A survey from 2020 found that 95% of employees who are really into their jobs think their bosses listen to their ideas. On the flip side, employees who aren’t engaged don’t feel heard, tend to not connect well with their bosses or coworkers, don’t work as hard, and might even leave the job.

To build a good relationship with your employees, talk with them and listen to what they have to say. Be curious and ask questions to see where things can get better. It’s great for employees to want to do well and move up in the company, but they also need to see that their managers and the people at the top are trying to improve things too. This creates a real sense of teamwork and respect – when one person does well, it’s a win for everyone.



You might think a specific project management tool is the best for organizing everything your employees do every day. But remember, everyone is different. They come from various backgrounds, have unique personalities, and different ages, and have their own set of strengths and weaknesses. Making everyone work the same way is like telling every animal in the zoo to eat, sleep, and exercise in the same manner, and punishing them if they don’t.

People (just like animals) don’t all work the same way. It’s better to offer a tool that can help them stay organized, rather than forcing them to use it. This approach trusts the employee rather than the software, allowing them to figure out the best way to manage their time and work. If everything is running smoothly, there’s no need to change things. As the saying goes, “If it ain’t broke, don’t fix it.”



Notice how your employees act naturally and think of ways to help them get along better. For instance, if they usually heat their lunch and go back to their desks to eat, why not set up a big table or a spot where they can eat together and chat? If you notice some of them get excited about certain causes or holidays, organize fun office activities like a chili cook-off, an ugly sweater contest, or an afternoon of volunteering.

For those who work from home, suggest setting up informal chats with their teammates every week. Organize a happy hour somewhere local so they can meet up with colleagues who work remotely. If they’re in a different state, make use of online tools to celebrate their achievements together. You can also send out welcome or anniversary packages to remote workers.

If you’re out of ideas for events or other ways for everyone to connect, just ask your team what they’d like to do. Share some suggestions and let them vote on it.



Every company needs to have clear values that are the base for everything else. Without a solid base, a single action or choice could start making everything else fall apart.

Sometimes these values were decided early on, or they might have just been an unspoken part of the company’s culture without being officially stated. Take some time to sit down with your team and come up with 3-5 main values that speak to what your brand is about and who you want to help, including your customers, employees, and the communities you’re part of.

When you make your values clear to both your customers and your team, it helps set the right expectations and makes everyone understand why the company makes certain decisions. It reduces confusion, builds trust and openness, and makes sure everyone is working together well. This also motivates everyone in the company, from top executives to new interns, to act in ways that match these clear values.



Saying “great job on that project” through an email, on Slack, or out loud helps employees feel important and motivated. If they’re celebrating something big like a new baby, an anniversary at the company, hitting a goal, or welcoming new people, go a bit further and put together a special kit with custom gifts from the company.

Company culture is about more than just being near your coworkers. That’s why it’s key to look after every aspect of what your company’s culture is all about. It takes a lot of work to build and keep a good culture. It doesn’t just happen because you decide it should. Your culture needs to match what your company stands for and its goals. As your company changes and grows, your culture needs to change and grow too.


Building a good work atmosphere and company spirit helps make employees happier, stay longer, work better, and help the company grow. It’s worth it to make a plan for this.

Want to start with welcome boxes or gifts for work anniversaries? Optamark Graphics can help you make a gift plan that fits what you need.

We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
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Optamark Graphics
Picture of Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.

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