Black Friday and Cyber Monday 2023: How to Turn Sale-Shoppers into Loyal Customers

Black Friday and Cyber Monday 2023: How to Turn Sale-Shoppers into Loyal Customers

Here are some strategies that can transform Black Friday and Cyber Monday shoppers into loyal customers. Discover the power of loyalty programs, early promotions, and more. The Power of Black Friday and Cyber Monday Ever heard of Black Friday and Cyber Monday, or BFCM for short? Yep, they started in the US, but now they’re […]

The Power of Centralized Branding for Venture Capital Portfolios: How Optamark Can Help

Venture Capital

As a Venture Capital (VC) firm, you understand the importance of branding for your portfolio companies. A strong brand not only helps attract customers and investors but also builds trust and credibility in the market. However, managing branding across multiple companies can be challenging, especially when it comes to maintaining brand consistency and managing costs. […]