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BUILT FROM THE INDUSTRY, FOR THE INDUSTRY

The Optamark team consists of more than 90 professionals dedicated to helping our Affiliates independently grow their businesses while supporting them with everything from back-office administration to professional development and sales coaching.

Tarang Gosalia | Founder

Tarang oversees the company’s growth strategy and is focused on his dedication, devotion, and orientation to provide clients and franchisees a superior service and profits in the print, promotional products, and packaging industry

 


Vivek Patel | COO

Vivek oversees the operations of the organization with the primary focus on the franchise development program and the franchisee journey and experience. As an organization we are dedicated to incorporate technology and develop systems oriented processes to optimize our customers and team members experiences resulting in higher quality products, faster turnaround times and high customer and employee satisfaction. Our aim is to ensure our franchisees have the infrastructure, technology, systems, and personnel in place to service their clients and thrive as entrepreneurs.


Peter Edwards | CRO

Peter typically lives at the intersection of marketing and
product development, and is focused on customer and user acquisition, activation, retention, and upsell. He watches how all the pieces in a customer acquisition funnel are working together toward the overall goal of growing a company. As a result, he’s in a better position to make strategic adjustments to sales, marketing, and retention strategies.

 


Krupal Puchhadiya | CFO

Krupal’s constant efforts towards improving management processes and operational efficiencies are on-going and ever-present. As a CPA by trade, he has earned a reputation as a leader who works closely with franchise management, owners, and employees in order to grow business through collaboration and spread the passion for success.

 


Neel Patel | COO | India Team

Neel Patel joined Optamark in 2018 as Head of India Operations and is responsible for the management and acceleration of Optamark’s recruiting efforts in several departments. He oversees the complete operations of Affiliate Services, Order Processing, Portal Development, Designing, Franchise Onboarding & Support and Web Development for portfolio companies. As our Operational Head, Neel is responsible for bookkeeping, accounts payable, accounts receivable, and invoicing. Neel is India native and received a master’s degree in Finance and Marketing from a reputed business school.

 


Krunal Shah | Director of Marketing

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