Top 9 Emerging Trends in Corporate Gifting for 2024

Top 9 Emerging Trends in Corporate Gifting for 2024
Top 9 Emerging Trends in Corporate Gifting for 2024

Top 9 Emerging Trends in Corporate Gifting for 2024

In 2023, the corporate gifting landscape saw significant shifts due to changes in the economy, remote work trends, and a growing emphasis on sustainability. As we enter 2024, the direction of company gifts and promotional items is evolving.

Our team of experts has identified the latest trends in corporate gifting for 2024. Stay tuned for these exciting developments, as they continue to redefine the corporate gifting industry.

The Top 9 Corporate Gift Trends to Expect in 2024

Corporate Gifting Trend #1: Adding a Personal Touch

Corporate Gifting Trend #1: Adding a Personal Touch

Throughout 2023, we saw a shift towards prioritizing quality over quantity in corporate gifting. Recipients began to value thoughtful, intentional gifts more than receiving cheap swag items frequently.

As we move into 2024, this trend is expected to continue and even strengthen. There’s a growing demand for gifts that convey thoughtfulness and foster personal connections. Incorporating handwritten notes, custom packaging, and personalized or tastefully decorated items can significantly enhance the value of corporate gift boxes. However, it’s important not to overlook the appeal of high-quality, long-lasting gifts.

In simple terms, in 2024, the focus will be on being thoughtful when giving corporate gifts, and prioritizing meaningful gestures instead of quick fixes.

Corporate Gifting Trend #2: Supporting a Bigger Purpose

Corporate Gifting Trend #2: Supporting a Bigger Purpose

In recent years, more people are thinking carefully about where they spend their money. Even though products can be expensive, surveys show that folks are still willing to buy things from companies that share their values.

For corporate gifts in 2024, this means giving gifts that have a clear message and support businesses owned by BIPOC individuals (Black, Indigenous, and People of Color), women, local businesses, or companies that are socially responsible and care about the same things your business does.

When selecting corporate gifts, collaborate with our gifting experts to discover products from suppliers with a strong commitment to shaping a brighter future. Here are some corporate gifting categories we can tailor your gifts from:

  • Sustainable
  • Socially Responsible
  • Women Founded
  • BIPOC Founded
  • LGBTQ+ Founded
  • Local
  • Small Business
  • Made in USA

 

Corporate Gifting Trend #3: Non-Alcoholic Drinks & Mocktail Kits

Corporate Gifting Trend #3: Non-Alcoholic Drinks & Mocktail Kits

In 2024, the trend toward choosing a lifestyle with less alcohol continues. Non-alcoholic drinks are becoming popular because they’re easy to send as gifts. More places are offering drinks without alcohol, like mocktails and non-alcoholic beers. A survey found that many people are interested in trying a month without alcohol, showing that lots of folks want to explore a lifestyle with less drinking. This trend is also showing up in the types of gifts companies are giving in 2024.

Corporate Gifting Trend #4: Getting Back to the “Good Ol’ Days” Gifts

Corporate Gifting Trend #4: Getting Back to the “Good Ol’ Days” Gifts

The love for the 90s and early 2000s styles is back, and it’s not just millennials who are into it. Even Gen Z-ers are enjoying gifts from those simpler times.

When it comes to corporate gifts, you can add some fun and nostalgic vibes for the recipients. Our team of experts is here to help you put together a gift box that brings back happy memories from the past.

Corporate Gifting Trend #5: Onsite Gifting or Pop-Up Shop Experiences

Corporate Gifting Trend #5: Onsite Gifting or Pop-Up Shop Experiences

Data suggests that in 2024, the focus will shift towards real-life experiences rather than online shopping. With the rise of remote work and an increased desire for genuine connections with colleagues and loved ones, gifting trends are reflecting this shift.

There’s a growing emphasis on face-to-face interactions and community building, a trend that is expected to continue throughout the year. Encouraging gatherings such as all-team retreats or organizing special events throughout the year can help facilitate these connections.

Furthermore, offering onsite gifting or corporate pop-up shops adds an extra layer of excitement to these gatherings, making them even more memorable for everyone involved.

Corporate Gifting Trend #6: Travel & Leisure Gifts

Corporate Gifting Trend #6: Travel & Leisure Gifts

Travel has been going up each year since the pandemic ended, and 2024 is no different. People are excited to go out and explore new places, or even just spend more time outside in their neighborhoods.

This year, consider giving corporate gifts that are useful for leisure and travel. Things like cameras, picnic blankets, outdoor gear, binoculars, hammocks, high-quality portable speakers, or branded travel bags are great options for company gifts in 2024.

Corporate Gifting Trend #7: Company Gifts that Support Self-Care

Corporate Gifting Trend #7: Company Gifts that Support Self-Care

Many people are trying to balance their work, personal life, and family time while also taking care of themselves. It’s becoming more and more clear that looking after both our mental and physical health is important.

To help with this, consider giving gifts that encourage self-care and wellness. Things like tools for relaxation, body oils, essential oil diffusers, a journal set, or comfy clothes can remind people to take care of themselves. These thoughtful custom gifts can make a big difference in helping them feel happier and more balanced in their everyday lives.

Corporate Gifting Trend #8: “Life Outside of Work” Gifts

Corporate Gifting Trend #8: “Life Outside of Work” Gifts

As mentioned earlier, the focus for 2024 is on finding a good balance between work and personal life. This year, the trend is leaning towards gifts that help people spend more quality time with family and friends or support values that aren’t work-related.

Consider giving gifts that aren’t branded with your company logo this year, or if you prefer, subtly add your logo on the gift box, a card, or custom tissue paper. Choose gifts that encourage spending time with others, like National Park playing cards, classic board games such as Scrabble, or a Solo Stove for outdoor gatherings. These thoughtful gifts are all about bonding and relaxation, making them perfect for enhancing the recipient’s experience.

Corporate Gifting Trend #9: Company Gifts that Foster Team Connections

Corporate Gifting Trend #9: Company Gifts that Foster Team Connections

Predictions suggest that using swag and corporate gifts can help build stronger connections among colleagues, clients, and employees. These gifts can bridge the gap between remote and in-office workers, strengthen client relationships, and promote a positive company culture by fostering teamwork.

Current trends show a preference for high-quality swag gifts that promote a sense of belonging and community while also being environmentally conscious. Consider giving custom-branded outerwear or premium hats with your corporate logo as gifts that align with these trends.

Conclusion

Here’s a simple breakdown of the latest corporate gifting trends for 2024 Optamark Graphics is all about personalization, supporting important causes, offering non-alcoholic options, bringing back nostalgic vibes, hosting fun gifting events, focusing on travel and leisure gifts, promoting self-care, exploring gifts unrelated to work, and highlighting team-building presents.

When you choose gifts that resonate with your employees, clients, or partners, you can make a big impact. Remember, it’s key to think about what the person receiving the gift will truly enjoy, so your gifts are appreciated and used for a long time.

If you’re not sure where to start with your corporate gifting plan, our helpful experts are here to guide you. Just reach out to us through our contact page for personalized advice.

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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.

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