What Questions Should You Consider Before Ordering Promotional Products?

What Questions Should You Consider Before Ordering Promotional Products?
What Questions Should You Consider Before Ordering Promotional Products?

What Questions Should You Consider Before Ordering Promotional Products?

Promotional items are more than gifts; they represent your brand and serve as a powerful marketing tool.

See them as an investment. Like any smart investment, your goal is to get the biggest return possible on what you spend.

By carefully considering these crucial questions, you put yourself in a great position to pick promotional products that not only match your organization perfectly but also promise a significant return on your investment, boosting your brand’s visibility and value.

  • Do I clearly understand who my target audience is?Do I clearly understand who my target audience is?

Consider the individuals you’re targeting with these gifts or products. What are their ages, interests, and genders, among other attributes? Having a solid knowledge of your target group is essential for connecting with their preferences and ensuring they receive something they will genuinely enjoy.

  • Do I have a clear goal or objective in mind?Do I have a clear goal or objective in mind?

Are you looking to boost your brand’s awareness, enhance customer loyalty, drive more referrals, or express gratitude towards your employees?

  • Can I define the goal of this promotion in just one sentence?Can I define the goal of this promotion in just one sentence?

Reflecting on the earlier point, if you can express your objective concisely and clearly in a single sentence, you’re certainly on the right path.

  • Is there a way to integrate this promotion with other marketing activities?Is there a way to integrate this promotion with other marketing activities?

Think about utilizing your promotional items alongside other initiatives, like social media campaigns, sales promotions, or TV appearances, to enhance overall marketing synergy.

  • Have I planned a method to collect feedback from the recipients of my products?Have I planned a method to collect feedback from the recipients of my products?

Will there be a follow-up conversation with those who receive your items, or might you send out a survey to obtain their feedback?

  • Do I know how much I can spend at most?Do I know how much I can spend at most?

This is about figuring out the biggest amount you’ve planned to use for promotional items.

Asking this helps you think about how much money you can use for this project. Knowing your top budget is important because it tells you what you can do, like how many items you can buy and how nice they can be. It helps you pick the right products and spend your money wisely, so you can get what you need for promoting your brand without going over your budget.

  • Do I know how many products to order?Do I know how many products to order?

Consider how many people you want to give these items to. It’s important to get this number right so you order enough for everyone without having extras. This helps you stick to your budget and make sure each person you’re targeting gets something from your brand.

  • Do I know how much I want to spend on each person?Do I know how much I want to spend on each person?

You can find this out by dividing your total budget by how many items you need. This helps you see how much you’re spending per item, making sure you stay on budget while still reaching everyone you want to. It’s an easy way to make sure your money is used wisely in your promotional plan.

  • Should I add something like a business card, catalog, or flyer with my promotional items?

Think about how these extra bits of paper could help. They can tell people more about your brand or what you sell, making your promotional gift seem even better. Plus, they give recipients a way to find out more about your company, which could get them more interested in what you do.

  • Does this product fit what my brand stands for?

Think about whether the quality is good and if it matches the important values of my brand. It’s important that everything we pick to represent our brand really shows off what we’re all about and stands up to what we believe in.

  • Can I get the product in a color that matches my brand?

It should be a complementary or closely-matching shade.

  • Is each recipient getting the same product, or do I have a plan for who gets what?

If not everyone is getting the same item, it’s important to have a clear strategy for distributing the right products to the right individuals.

  • Is this product useful for those who receive it?

It should be something they’ll actually use. The goal is for the product to be valuable to them, so your brand stays on their mind in a positive way.

  • Did I plan out the distribution method for the product?

Making sure it gets to the right people is key. Are we mailing them, delivering them personally, or choosing another option?

  • Is there a specific deadline by which I need these products?

Organizing early gives you the advantage of scouting the best deals at the most affordable rates. Informing the distributor of your timeline can lead to helpful recommendations.

  • Have I prepared for the possibility of having too many or too few products?

Think about your strategy for dealing with excess items. We offer a useful guide for managing such situations.

  • Have I decided on the decoration method for the products?

Whether it’s laser engraving, single-color print, or full-color print, each option has its benefits and drawbacks. If you find yourself uncertain, reaching out to a promotional product expert for advice is always a good move.

  • Am I open to trying out unconventional or creative approaches that suit my brand?

Sometimes, embracing creativity can be what sets you apart from the competition.

  • Does the decoration space allow for my logo or call to action to be displayed effectively?

Think about the typical distance from which the product will be viewed. Can your logo be recognized easily? Is there ample room to feature your brand’s slogan or any other important details?

  • Do I have my logo saved in a Vector format?

Utilizing a Vector file ensures the highest quality when decorating your product. If you don’t have one on hand, a graphic artist can redraw your logo to meet these specifications.

Wrapping Up

Feeling unsure about any of these questions? No worries! We understand that figuring out promotional products can be confusing. That’s why our team of experts is here to help you every step of the way.

Whether you need answers to your questions or want ideas for products that match your brand, we’re here for you.

Just visit optamarkgraphics.com or fill out our online request form, and we’ll get back to you right away. With Optamark Graphics, you’re in good hands!

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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.

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