Why does Corporate Gifting Become Essential For Most Businesses?

Why does Corporate Gifting Become Essential For Most Businesses - Corporate promotional Gift - Optamark Graphics
Why does Corporate Gifting Become Essential For Most Businesses - Corporate promotional Gift - Optamark Graphics

Why does Corporate Gifting Become Essential For Most Businesses?

The Importance!

The Psyche behind Corporate Gifts!

Reciprocation of Prospective Customers!

Reciprocation of Prospective Customers- Corporate promotional Gift - Optamark Graphics

Reciprocation of Existing Clients

Reciprocation of Existing Clients - Corporate promotional Gift - Optamark Graphics

Reciprocation of Employees

Statistics Related to Corporate Gifting

  • Almost 81% of the receiver of emails open, scan, and go through their emails.
  • About 75% of the recipient of mail has a strong emotional expectation of receiving something special; hence, they scan the direct mail.
  • 79% of clients find it convenient to read mail rather than going online.
  • 38% of the recipients of mail confirm that the physical contents of the mail give an opinion about the sender. The production values of mail constitute the value of a brand intuitively and more deeply.
  • Compared to campaigns without mail, sales campaigns that include direct mail have 27% more chances of delivering a top-ranking performance. Similarly, they have 40% more chances of delivering acquisition levels of top rankings.
  • The endowment effect emerges from physical contact. This is because a sense of ownership is established, which translates into a higher valuation.

Clients Sharing Statistics

1: Alleyoop

2: AlterG

3: Live Ramp

Trends of Corporate Gifting!

  • The B2B sector will grow almost ten times on investment.
  • Gifting to employees and prospective customers will consolidate into a single brand initiative. This, in turn, will improve brand perception and recognition.
  • Gifting may move into other departments of the corporate sector, such as HR and Customer Care.
  • Growth will be supported by automation and improved personalization. Moreover, the items selected for gifting will be more sustainable and inclusive.

Legal Aspect of Gifting!

Conclusion!

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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.